Harnessing the Power of Mobile to Manage Global Marketing Campaigns

“Marketing is a challenging profession because it requires supreme creativity to conceive and develop great ideas, while at the same time demanding the discipline to complete campaigns on time by managing masses of detailed and evolving information,” says Kevin Freedman, the Owner of Freedman International, the company that has created and recently launched Kaboodle, the complete cloud-based marketing collaboration platform allowing marketers to plan, track, communicate, collaborate, share and manage campaigns from initial concept to completion. So, how does Kaboodle differ from other marketing management and support tools?

1. A ‘purposeful collaboration’ feature ensures the most productive review, annotation and approval of all campaign materials on-time, online and with ease,
2. Marketers are free for the first time to develop campaigns with the control points they need. It offers visibility from the big picture down to the detail, a flexible roadmap that helps marketers to deliver better business outcomes,
3. Kaboodle is fully cloud-based, is accessible on any device, be this a OC, Mac Book, iPad or a smartphone, and on all major browsers,
4. There is no need for months of tool implementation time or training

According to Kevin Freedman, Kaboodle tends to become the de facto global collaboration platform for marketers, one that liberates and empowers them and facilitates getting work done.

Kevin will be one of the speakers at the upcoming Ciklum Mobile Partner Conference “What’s APPening Next – The Shifting Landscape of Mobile” that will take place on 27 September 2012 at Thistle Marble Arch Hotel in London. During his presentation he will look at industry themes around the changing face of enterprise software and how mobile has the potential to transform the ways modern marketers work. The presentation will shed light on how to effectively handle anytime/anywhere marketing communication and overcome challenges at the global and local levels.

About Kevin Freedman

Kevin Freedman is the CEO of Kaboodle, the complete cloud-based marketing collaboration platform that liberates and empowers marketers. It answers the need for an easy-to-use tool that is fast, flexible, scalable and accessible anytime, anywhere.

Kevin is also the CEO and Founder of Freedman International, a specialist in helping brands to improve the overall efficiency (impact and value) of their global marketing campaigns. Freedman founded the organisation in 1990, building it to a market leading position in the delivery of fast and effective international marketing communications. For more than 15 years Freedman has accumulated vast experience and expertise, advising and consulting multinational companies in the areas of marketing operations optimisation, marketing supply chain management and internationalisation.

An economics graduate and qualified Chartered Accountant, Freedman held a number of senior pan-European roles, prior to founding Freedman International. After five years with Arthur Andersen, Freedman spent four years in fund management and in the City, and was also involved in corporate mergers and acquisitions.

Kevin is a keen cyclist and has just completed the Deloitte Ride Across Britain cycle challenge to raise money for Save the Children. It’s 960 miles of pure pleasure and pain over 9 days. That’s an average of 106 miles per day, starting at Lands End and ending at John O’Groats.

What’s APPening Next- the Shifting Landscape of Mobile

Hear Kevin Freedman and 10 other speakers from AKQA, Trinity Mirror, SalesGossip, Polestar Digital Media, Netbiscuits, LoopMe, Steely Eye, Marmalade, OpenText and EVRYTHNG.

Entrance is free of charge but spaces are limited, sign up HERE

About Inga Deksne, Marketing Coordinator at Ciklum UK (7 Posts)

Inga Deksne is Marketing Coordinator at Ciklum UK. She's a highly motivated individual with a pro-active approach to problem solving. Inga is skilled in maintenance of database and website content, project management and administration, attracting EU funding, etc. Currently, Inga combines her role at Ciklum with own Motivational Coaching and Consulting services.