6th of September 2012 by Viktor Bogdanov, PR Manager at Ciklum
This year Kyiv had a chance to host and Ciklum had a chance to co-sponsor the most important event within the global newspaper and media business – the 64th World Newspaper Congress / 19th World Editors Forum. More than 900 journalists, Chief Editors and C-Level execs from 88 countries gathered at the Ukrainian House from September 3 to 5 to discuss hot trends and critical issues in today’s news media industry and shape the future of the newspaper.
The two hottest topics discussed during the Congress were how to successfully move from print to digital and how to monetize digital content.
The main takeaways from the World Press Trends and panel discussions include:
The key conclusion made at the 64th World Newspaper Congress is that it is a must for publishers and print media to be able to create, market and monetize user friendly and sustainable digital solutions within the next year in order to retain and expand their readership base and brand awareness. However, print and digital forms still can co-exist successfully as long as they augment each other. So, “interactive paper” is a new buzz word to catch on. Claire Boonstra from Layar, the world’s largest augmented reality platform that has been developing their apps with Ciklum in Ukraine since 2010, presented an exciting live demo of how to create a cool interactive paper with the Layar Creator.
64 world newspaper congress, augmented reality, ciklum, digital newspapers, digital publishing, interactive newspapers, layar, mobile newspaper apps, mobile newspaper solutions, newspaper congress kiev, tablets for newspapers, world editors forum 2012
You must be logged in to post a comment.
21st of May, 2013 by Ciklum
15th of May, 2013 by Ciklum
22nd of April, 2013 by Simon Kaastrup-Olsen, Engagement Manager at Ciklum Project Office (CSC)
9th of April, 2013 by Viktor Bogdanov, PR Manager at Ciklum
1:33 May 21st from Ciklum
1:32 May 20th from Ciklum
9:07 May 20th from Ciklum
11:01 May 17th from Ciklum
9:32 May 16th from Ciklum
8:55 May 16th from Ciklum
2:16 May 15th from Ciklum
1:30 May 15th from Ciklum