Online Shopping With Smartphones Has More Than Doubled In Just One Year

Nowadays, users rely more on their smartphones when engaging with brands, consuming content and making purchases online, according to a recently published Ecommerce Quarterly Report. In the period between Q2 2011 and Q2 2012 the overall website traffic from smartphones has seen a 103% increase, while increase in traffic from Apple iPhone and Google Android alone has made 117% and 85% accordingly. In terms of the global smartphone market share, Android is leading the race with a 61% share and iPhone is tagging along with 20.5%.

Speaking specifically about shopping behaviors of smartphone users, 37% of consumers use their devices for taking a product’s picture and 26% actually complete a purchase with a smartphone. It’s interesting to note that the average order value (AOV) is almost identical for iPhone and Android: $97.49 versus $97.16.

Regarding mobile marketing tactics currently in use, 46% of businesses develop mobile versions of their websites, 45% – mobile apps and 27% – location-based targeting.

More details are available in the infographic below:

Source: Mashable, 2012

About Viktor Bogdanov, PR Manager at Ciklum (53 Posts)

Viktor has 7+ years of online marketing and PR experience and specializes in content management, copywriting, tech blogging, market research, SMM and screenwriting.