18th of October 2012 by Viktor Bogdanov, PR Manager at Ciklum
Nowadays, users rely more on their smartphones when engaging with brands, consuming content and making purchases online, according to a recently published Ecommerce Quarterly Report. In the period between Q2 2011 and Q2 2012 the overall website traffic from smartphones has seen a 103% increase, while increase in traffic from Apple iPhone and Google Android alone has made 117% and 85% accordingly. In terms of the global smartphone market share, Android is leading the race with a 61% share and iPhone is tagging along with 20.5%.
Speaking specifically about shopping behaviors of smartphone users, 37% of consumers use their devices for taking a product’s picture and 26% actually complete a purchase with a smartphone. It’s interesting to note that the average order value (AOV) is almost identical for iPhone and Android: $97.49 versus $97.16.
Regarding mobile marketing tactics currently in use, 46% of businesses develop mobile versions of their websites, 45% – mobile apps and 27% – location-based targeting.
More details are available in the infographic below:
Source: Mashable, 2012
ciklum, e-commerce trends 2012, ecommerce trends 2012, mobile apps development, mobile development outsourcing, mobile development ukraine, mobile web development, online purchase with smartphones, online shopping, smartphone market trends 2012, smartphone use in shopping
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