22nd of January 2013 by Evgenia Kutsa, Marketing Associate at Ciklum
Digital investment bank Digi-Capital has recently published its Global Games Investment Review 2013. According to its results, the video games market is being in transition at the moment; its growth and fragmentation are mainly passing across the following sectors: mobile/tablet, social/casual, MMO, console/PC, middleware/gamification, and advertising.
Digi-Capital points to the following skills and approaches to be used for growing and sustaining the global games market in the future:
- Cross-platform games development (no more “one game” driven companies)
- Multiple distributors across platforms and locations
- Low cost game development and rapid market response
- Strong analytics to increase commercial returns
- Focus on delivery of true scalability and category leadership, with profit margins increasing in line with revenue growth.
Want to learn how leading gaming companies such as Playtech and Betsson achieve the above using nearshore IT resources provided by Ciklum? Check out our games development expertise and clients’ testimonials.
Source: Digi-Capital, 2013
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